btw.. i speak rojak.. so please excuse my poor england & grammar.. will try my very best to blog.. hehe

C A U T I O N
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Sunday, July 15, 2007

AD - Radiator Wet Suit

Hey! Scuba Divers,

Are they promoting unsafe sex or wet suits?

LOOK.... their tagline "Improve your flexibility" & copy "Not as thick. Just as warm. All the rubber you need." ....COOL

Aren't this is a new & brilliant way to sell the wet suit.... who won't stop to have a second look at the the nude ads?.. obviously this kind of ads will not appear in our country.

Overall, i think the best thing about this campaign is the photographer.... he must have enjoyed the shoot.... lucky man ;)


Credits :

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Client: Radiator
Agency: The Furnace, Sydney Creative
Director: Rob Martin Murphy
Copywriter: Andrew Allsop
Art Director: Paris Giannakis
Photographer: Jimmy Fok


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